Creator
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Curious
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Unboxed
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Uncommon
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Restless
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Resourceful
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Almost
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Probably
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Creator 〰️ Curious 〰️ Unboxed 〰️ Uncommon 〰️ Restless 〰️ Resourceful 〰️ Almost 〰️ Probably 〰️
Oh yeah! I am supposed to introduce myself
Started designing stories for video games. Ended up building global campaigns. Somewhere in between, I co-founded a football supporters club in India, launched a beer brand, and started a YouTube channel that I keep threatening to actually post on. The common thread is curiosity and a notes app full of ideas I'll definitely get to someday.
I don't fit neatly into one job title and I've stopped trying. Creative strategist. Copywriter. Brand builder. Divergent thinker. Recovering perfectionist. I work best on briefs that don't have a template, teams that don't have a ceiling, and problems that make people say "that's not how we do it here." Those are my favourite words.
highlighting my work as if it is rocket science.
Nineteen highlighted campaigns and counting.
Two major agencies.
One beer brand built from scratch.
One national awareness movement for acid attack survivors.
One viral ad that 4 million people watched because it was genuinely funny.
One global content strategy still(hopefully) running across 144 markets.
TV commercials, influencer campaigns, brand identities, game narratives, and a Filmfare Awards moment that started as a social post.
Categories: FMCG, tech, telecom, e-commerce, lifestyle, alcohol, skincare, gaming, and whatever SpiceJet counts as.
Common Thread: ideas that came from somewhere unexpected and landed somewhere real.
yes, this button works
side quests
I don't have a genre. I shoot whatever stops me mid-stride; a shadow, a reflection, a moment that's about to disappear. I can't always explain why something works, only that it does. Ramanujan couldn't explain his formulas either. Some things arrive fully formed and you just point the camera at them.
(Yes, I just compared my photography to Ramanujan's mathematics. Someone stop me.)