WORK
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WORK 〰️
If your brain started singing work work work work, we are very much alike. Anyway… Here’s my work work work work. Sorry not sorry…
strategies
From taking a product through its full life cycle to repositioning legendary brands, these are some of the strategies I have cracked for some interesting briefs.
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Campaigns
Engagement campaign
Task: Deliver a clever campaign to get people engaged with career oriented conversations and upskilling.
With the end goal being increase in the app usage and forming connections, we had an idea..
We got experts on board and had them answer all the user submitted hottest questions around the topic of the work environment.
This generated awareness and ultimately led to tons of engagement and increase in app usage.
CRAX Biggies
tvc
We were tasked with producing a TVC to introduce a new addition to the product line.
With the product 's USP being cheese and its immense size, we decided to focus on the same and exaggerate it to the point of being the most important thing in life.
So big and so cheesy, thet you will forget what's happening around you.
CRAX RINGS
tvc
We were tasked with producing a TVC to introduce a new exciting addition of toys to the product line.
With the product's USP being the fun way of consuming and playing with toys to increase the fun, we decided to capture the moment of extreme relief.
The final bell of school. The exact point where the fun begins.
flipkart
the biggest ad for the biggest sale
Flipkart was poised to launch their biggest ever sale. The challenge was how to make it believable to the audience that this literally is the biggest sale and not just another ad.
So we took inspiration from the most hilariously agreed upon trend to communicate the message in the language of the Internet.
With Internet high on shitposting, we cracked an idea where we take shitposting to another level by creating the biggest Flipkart Ad that encapsulates the internet, 'interneting'. The comment section is the proof that it clicked with the audience.
CHIVAS
INDIA MEN’S FASHION WEEKEND
Responsible for capturing and creating assets for one of the most prestigious fashion weeks of India. Sponsored by Chivas, this marketing campaign aimed at highlighting and promoting the Goa Men's Fashion weekend. The evening saw Icons of Indian fashion mixed with the grace and elegance of an iconic actress, Ms. Kalki Koechlin.
joy
skin of courage
This is one that I am really proud of. The brief was just to do a social post but a 'what if?' question turned it into a national headline. What was supposed to be just a movie tie up turned into an emotional campaign that highlighted the pain of the victims but also helped them overcome it by providing opportunities and recognition.
The gut wrenching interview of Ms. Pragya Prasun that threw light on her journey and difficulties.
spicejet
With state elections looming, a massive problem faced the biggest democracy of the world. How to get voters back to their home states to vote without causing them much inconvenience. With a challenge to influence and motivate millions to go back and vote, Spicejet stepped up with the campaign of providing free flights for the voters to their home and back.
spice democracy
airtel
one airtel
One Airtel Campaign that aimed at raising awareness using all 360 media and flooding it, not with ads, but with useful content. Because a good brand is always remembered.
mangaldeep
world sight day
With over 150 visually challenged workers in their workforce, Mangaldeep sought to celebrate them on World Sight Day and tasked us to come up with an emotional campaign showcasing their gratitude and respect towards their workers.
So we wrote a heartwarming film that successfully communicates Mangaldeep's aim to provide a better life for the ones without the gift of sight.
A campaign for one of the world's biggest candy makers. We were tasked with a task of promoting their recent reception of Great Place to Work Certification. So we came up with the idea of not asking but observing. We conducted a fun experiment where we kept candies in a bowl and let the employees pick them according to their mood. But the catch was that we secretly recorded them. And the results? See for yourself!
perfetti
van melle
Employee happiness quotient
Mankind pharma
acnestar #thankyouhaters
With internet trolling being at an all time high, Acnestar wanted to encourage and motivate the audience to ignore the haters and keep shining and gaining confidence as their brand positioning suggested. So we came up with a fun, vibrant jingle that flips the script on its head. Listen for yourself! P.S. it's catchy.