WORK
〰️
WORK 〰️
If your brain started singing work work work work, we are very much alike. Anyway… Here’s my work work work work. Sorry not sorry…
strategies
From taking a product through its full life cycle to repositioning legendary brands, these are some of the strategies I have cracked for some interesting briefs.
or scroll down for…
Campaigns
Engagement campaign
Task: Deliver a clever campaign to get people engaged with career oriented conversations and upskilling.
With the end goal being increase in the app usage and forming connections, we had an idea..
We got experts on board and had them answer all the user submitted hottest questions around the topic of the work environment.
This generated awareness and ultimately led to tons of engagement and increase in app usage.
CRAX Biggies
tvc
We were tasked with producing a TVC to introduce a new addition to the product line.
With the product 's USP being cheese and its immense size, we decided to focus on the same and exaggerate it to the point of being the most important thing in life.
So big and so cheesy, thet you will forget what's happening around you.
CRAX RINGS
tvc
We were tasked with producing a TVC to introduce a new exciting addition of toys to the product line.
With the product's USP being the fun way of consuming and playing with toys to increase the fun, we decided to capture the moment of extreme relief.
The final bell of school. The exact point where the fun begins.
flipkart
the biggest ad for the biggest sale
Flipkart was poised to launch their biggest ever sale. The challenge was how to make it believable to the audience that this literally is the biggest sale and not just another ad.
So we took inspiration from the most hilariously agreed upon trend to communicate the message in the language of the Internet.
With Internet high on shitposting, we cracked an idea where we take shitposting to another level by creating the biggest Flipkart Ad that encapsulates the internet, 'interneting'. The comment section is the proof that it clicked with the audience.
CHIVAS
INDIA MEN’S FASHION WEEKEND
Responsible for capturing and creating assests for one of the most prestigious fashion weeks of India. Sponsored by hivas, this marketing campaign aimed at highlighting and promoting the Goa Men's Fashion weekend. The evening saw Icons of Indian fashion mixed with the grace and elegance of an iconic actress, Ms. Kalki Koechlin.