A full product cycle project that tasked us with conceptualising, creating, manufacturing, packaging, marketing, and launch of a completely new 0.0 beer in association with Birra 08. This beer was sold out in the first 2 hours of the stall placement and we got rave reviews and requests for mass manufacturing it. We started by visiting Parc Guell and Forum for inspiration and decided to make the Gaudi Chameleon as our key design element. Chameleon is capable of switching colours, similar to our 0 beer which helps you sw!tch moods in an instant.